1. Understanding Cookies
Cookies are minuscule text files that a website can store on a user's computer. Their function is to enable the website to recognise its users upon subsequent visits or to permit other chosen websites to identify these users for a specific purpose.
2. Classifications of Cookies
Generally, cookies can be classified into functional and non-functional categories. Non-functional cookies include Performance cookies and Advertising/Targeting cookies. Functional cookies are crucial for a website to operate optimally. Without these cookies, the website usage would be impaired. An apt example of a functional cookie is the shopping cart of a webshop which stores the items you select.
Performance cookies anonymously accumulate data for statistical purposes on how visitors use a website, including the duration of their visit and the pages they visit. These cookies help enhance the user experience on the website.
Advertising/Tracking cookies are used to deliver advertisements and trace more user-specific information. They are commonly utilised to present advertisements based on the data tracked via these cookies. If you have ever noticed an influx of advertisements after searching for a product on a webshop, it is due to tracking cookies.
While functional and performance cookies do not require explicit consent, they necessitate user information. Tracking cookies, on the other hand, need explicit user consent. Without this consent, it is not permitted to place tracking cookies.
3. Functionality Cookies
Functionality cookies, also known as strictly necessary cookies, are vital for appropriate website navigation and use. These cookies enable basic services like a shopping cart or login system. Without these cookies, you cannot utilise these services. They do not collect information about you for marketing or tracking purposes.
It is not possible to block these cookies as they are essential for the website to function properly.
4. Performance Cookies
Performance cookies, also referred to as Analytical cookies, are employed for measurement purposes. They collect anonymous data for statistical purposes, enabling us to enhance the user experience on our website. They do not contain personal data.
Currently, we utilise performance cookies from Google Analytics and Hotjar to gain these insights. Performance cookies are automatically placed whenever the website is visited.
We collect data such as:
- Number of visits and visitors to our web pages
- Duration of the visit
- Information about the web browser and device used to visit our website, including operating system and screen size. This information helps us optimise our website performance.
- Visitor’s company and other professional details
- How a visitor arrived at our website, for instance, via an advertisement or a link in an email.
Our performance cookies do not collect personal data or IP addresses. For further information on how Google and Hotjar process the data, please refer to their privacy policies. Please note that these policies may change over time.
We never provide complete personal data to Hotjar and Google.
Advertising and Targeting Cookies
At present, we use services from Hubspot, Albacross, DoubleClick (Google), Meta, Klaviyo, and Meta Custom Audiences on our website. These services help us with targeted advertising and allow us to gather metadata on our visitors to better understand our target audiences.
These cookies enable us to:
- Monitor which advertisements you've seen to prevent the same ad from being displayed repetitively.
- Check how many visitors have clicked on the advertisements.
- Understand our target audience better to improve our services.
For further information on how these companies process the data, please refer to their privacy policies:
These cookies will only be placed on the computer once the visitor has granted the website permission to do so.
6. How Can You Control Your Cookies?
You can block the tracking and advertising cookies by clicking 'Decline' during your first visit to our website. This setting is stored for a year, after which you will be asked for consent again. The consent box can be re-displayed by clearing all the cookies from your computer. Instructions on how to do this for the most commonly used browsers are available online.