Casa Vie - Website Redesign & Feature Enhancements
Premium bathroom and kitchen fixtures store transforms with interactive shopping features and real-time pricing
About the brand
Casa Vie is a Romanian e-commerce store specializing in premium bathroom and kitchen fixtures, including batteries, sinks, mirrors, and more. As part of a comprehensive site refresh, the client requested both a visual redesign and new interactive shopping features to elevate the user experience, improve sales conversion, and reflect real-time stock availability.
The goal was to modernize the design, improve layout consistency, and refresh brand identity while implementing cutting-edge features that would streamline the path from product discovery to purchase, ultimately driving stronger online performance and customer satisfaction.
The redesigned site has transformed our online presence.
The interactive features and real-time pricing have significantly improved customer engagement and reduced cart abandonment.
Casa Vie TeamE-commerce Manager, Casa Vie
Solution & Technology Stack
Vevol Media implemented a comprehensive Shopify theme overhaul with five key interactive features. The migration to a contemporary Shopify theme included focused product imagery, white space optimization, fast-loading components, and enhanced mobile-first responsiveness, creating a sleek, intuitive UI that guides shoppers from product discovery to checkout effortlessly.
The Dynamic PRP Price Display feature shows a "PRP price" label beside each product's price, updating in real-time when visitors select different variants. This ensures pricing transparency and empowers customers to make informed choices. The Variant-Based Delivery Estimation system provides estimated delivery dates reflective of each product variant, with logic that shows shortest delivery windows for locally stocked items and adds product-specific buffer time for others.
The "Fan" Toggle Functionality allows users to expand or collapse textual content, keeping pages clean for quicker scanning while enabling deeper exploration. The Interactive Photo Pinning feature enables clickable "pins" on uploaded images, with each pin displaying a product popup with details and an "Add to Cart" button, perfect for room inspiration galleries. The technology stack included customized Shopify templates, JavaScript hooks for variant callbacks, AJAX for inventory API integration, SVG overlays for photo pinning, and ARIA-friendly accessibility features.
Results & Impact
The redesigned Casa Vie site delivered exceptional performance improvements across all key metrics. Live PRP pricing and delivery estimates reduced cart abandonment by approximately 15%, as customers could make informed decisions with transparent pricing and realistic delivery expectations. The fan-toggle functionality led to a 20% increase in expanded section clicks, indicating more attentive browsing and deeper engagement with product content.
The immersive photo pinning feature drove 30% more product-to-cart interactions from inspiration pages, as customers could seamlessly transition from visual inspiration to purchase. The fresh theme design, clean typography, and improved navigation boosted average session time by 18%, reflecting increased user engagement and satisfaction with the new interface.
The combination of visual modernization and intelligent, real-time shopping features has streamlined the path from inspiration to purchase, ultimately driving stronger online performance. The site now offers transparency, practicality, and engagement that aligns with Casa Vie's position as a premium destination for bathroom and kitchen fixtures in Romania.
The mobile-first responsive design ensures optimal performance across all devices, while the accessible features maintain inclusivity for all users. The real-time inventory integration and dynamic pricing features have positioned Casa Vie as a forward-thinking e-commerce platform in the competitive home fixtures market.
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