Skinseen.ro - OpenCart to Shopify Migration
Romania's premium skincare destination transforms with custom skin quiz and performance optimization
About the brand
Skinseen.ro is Romania's premium destination for authentic, carefully selected cosmetic products, offering the most effective solutions for skin care. All products are 100% original and compliant, ensuring safety and top quality for their discerning customers.
The company prides itself on a strong portfolio built on expertise, rigorous testing, and close partnerships with internationally recognized brands. Skinseen is an official distributor for all the brands listed on its platform and holds exclusive distribution rights in Romania for prestigious names such as Dr. Hedison, Pittoresco, Q+A, St. Moriz, Mitomo, SkinClinic, Graceday, and Hidehere.
The migration to Shopify has transformed our digital presence.
Our custom skin quiz now provides personalized recommendations that truly help customers find the right products for their skin concerns.
Skinseen TeamE-commerce Director, Skinseen.ro
Solution & Technology Stack
Vevol Media implemented a comprehensive migration strategy from OpenCart to Shopify, rebuilding the site with a flexible, modular Shopify architecture using Shopify's Cornerstone theme. The migration included complete transfer of catalog, customer data, and order history while implementing SEO-friendly redirects to retain organic rankings.
A key component of the solution was the complete revamp of the Skin Quiz. The structure and flow were redesigned to be more dynamic and user-friendly, with branching logic to better capture skin type, concerns, and goals. The enhanced output provides tailored product recommendations linked to collections and routines, with a mobile-optimized UI for smoother completion rates.
Performance optimization was achieved through lazy-loading and compression of high-resolution images, along with consolidation of apps and removal of redundant code for faster load times. The platform now features dynamic delivery estimates based on location, with local currency (RON) and local shipping policies at checkout, providing a fully localized experience for Romanian customers.
Results & Impact
The migration to Shopify has successfully addressed all platform limitations, providing improved scalability, feature flexibility, and performance. The new platform loads significantly faster due to optimized imagery and streamlined code, enhancing the overall user experience and reducing bounce rates.
The redesigned Skin Quiz has transformed customer engagement, providing personalized recommendations that help customers make informed purchasing decisions. The branching logic and enhanced output have increased quiz completion rates and improved customer satisfaction through better product guidance.
Brand positioning has been strengthened through the improved user experience, with better storytelling and product guidance that reinforces Skinseen's position as Romania's trusted, science-backed skincare destination. The localized delivery and pricing features ensure customers receive accurate shipping estimates and pricing in their local currency.
SEO rankings have been maintained through proper redirect implementation, ensuring continued organic traffic growth. The mobile-optimized design and improved performance have contributed to better search engine rankings and user engagement across all devices.
Our previously successfulprojects
Proven track record of our hard work.