TOPL Cup - Trademark for quality

Shopify theme development, custom functionalities and components, cup personalisation and ongoing maintenance.

Project Intro

We've been working with TOPL for 2 years and we've achieved extraordinary things together. We updated their theme from a Shopify Template to a custom theme built by us from scratch. We also created a Personalisation component, where customers would be able to engrave the cup and make it their own. The new tool also acts as a B2B tool, where customers can add their logo and buy cups in bulk.

Services
Design, Shopify Theme Development, CRO, Custom Integrated Functionalities
Tools & Technologies
Figma, Liquid, Javascript, Web Components, CSS (Sass), Hubspot, Github, Shopify CLI

Goals & Results

Our goals were to improve the conversion rate while also standing out from the competition. The best way to do so was to start with a comprehensive web audit based on heatmaps and user interaction with the website.

We also revamped the Product Page by including more sections to enrich the user experience, such as UGC content, lifestyle imageries and customer reviews for social proof. Our collaboration is continuous, as we're constantly adding new features to the store.